Hip Hop Overtakes Rock as the Most Popular Genre in America for the First Time

Hip Hop Overtakes Rock as the Most Popular Genre in America for the First Time 

Posted: 9:25 am Thursday, July 20th, 2017

By Kyle Taylor

Forbes recently announced that R&B and Hip Hop accounts for 25.1% of music consumption in the US, overtaking Rock for the first time ever. Still impressive however, Rock sits at 23% of music consumption.

For those of you who think EDM is taking over, well, not quite yet. While that genre has grown from essentially nothing, it still has a long way to go. And while R&B and Hip Hop claim the top spot of most listened to, Rock fans tend to support their favorite artists in a different way, accounting for 40% of album sales nationwide. Hip Hop fans meanwhile, tend to stream their favorite artists rather than purchasing an album. That makes sense because I think vinyl collecting favors the rock/ indie scene more.

If you are a budding musician and for some odd reason are deciding between a career in Hip Hop versus Rock, I think this video will help you make that decision. The money clearly appears to favor those at the top of the Hip Hop charts.

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