Arcade Fire recently announced a new album, Everything Now, and a subsequent tour. While they have been playing new songs from that album during their live shows, most notably at last month’s Primavera Sound festival in Spain, they have only released the title track. That is, until today. The Grammy Award winning indie band just released another song from that upcoming album titled “Creature Comfort”. They also released the accompanying video, which you can watch below.
They created this creepy spoof ad ahead of the song’s release, depicting Creature Comfort as a cereal with only marshmallows laced with the stimulant Ritalin.
You can stream the song on Apple iTunes or Spotify right now.